Check Out My Work!
Why Sustainable Style is the Ultimate Timeless Style Choice
Discover how building a wardrobe of timeless fashion pieces saves money, reduces waste, and creates effortless style. Expert tips for sustainable, lasting elegance.
The Future of AI in Content Marketing
The conversation around artificial intelligence in content marketing has shifted. We’re no longer asking if AI will transform our industry—we’re determining how we’ll lead that transformation responsibly.
The Magic of Brand Storytelling
The key to effective brand storytelling lies in authenticity. Some campaigns fall flat because they try to force a narrative that doesn’t align with the brand’s true identity. The most successful stories emerge naturally from a brand’s values and mission.
The Complete Brand Building Guide: Identity, Voice & Strategy
Picture walking into your favorite coffee shop. Before you even order, you recognize the familiar logo, feel comfort in the carefully chosen colors, and connect with the ambiance created by thoughtful design choices. This is brand identity at work – creating an immediate, emotional connection that goes far beyond the products being sold.
From Page to Purpose: Strategic Content That Drives Change
Featured here is a series of articles that showcase my ability to transform complex topics into compelling, actionable strategic content.
From my early career in journalism to my current role as a senior copywriter shaping multi-million-dollar campaigns, my work spans B2B, B2C, DTC, and B2B2C content, with expertise in crafting narratives that drive engagement and action while promoting social issues like mental health awareness and media literacy.
Influencer Marketing Campaign Experience
With this campaign, my team and I successfully leveraged the power of influencer marketing, digital technology, and content to create a highly engaging and cost-effective promotion that resonated with the target audience and achieved multiple marketing objectives.
“Find Your Style” Quiz & Campaign
I identified a compelling entry point that would engage our target audience—designers and homeowners within a 50-mile radius of Ferguson showrooms. The centerpiece of this content strategy was an interactive “Find Your Style” quiz designed to provide immediate value while beginning a personalized customer journey.
Integrated Marketing Content & The Power of a Seamless Narrative
In a multi-channel marketplace like we have today, particularly within specialized B2B sectors, the ability to tell a cohesive brand story across various platforms isn’t just valuable—it’s essential. Integrated marketing content creates a consistent, compelling narrative that resonates with professional audiences across every touchpoint while driving measurable business outcomes. Effective integrated marketing strategies ensure your message maintains integrity across all touchpoints while maximizing impact and ROI.
In-Store & Online Coordinated Launch Experience
This campaign promotes the most upscale fixtures carried by the Ferguson brand. It was designed to launch in-store and online to cater to a wider audience.
Event Coverage: Modernism Week 2022
Coverage of Modernism Week to integrate into forward-looking content to help customers decide what to buy to stay ahead of the trends.
Publishing Experience: Trends & Influences
The goal of Trends & Influences is to position upscale home products from vendors as trendsetting to promote the company as thought leaders in the home design and improvement industry.
The Art of Product Marketing & Creating Content That Converts
I like to think of product marketing as being the product’s champion, therapist, and matchmaker all rolled into one. We understand the product intimately (sometimes better than its creators), translate its technical jargon into human language (by telling a story), and then introduce it to the right customers (with all the enthusiasm of a proud parent).
Newspaper Features
This collection showcases my versatility as a feature writer through three distinct human interest stories published in Pennsylvania newspapers. Each piece demonstrates my ability to capture compelling narratives while maintaining journalistic integrity and attention to detail: 1. “Two Sisters Amish Cooking” (The Daily Item, 2011) – A sensitive portrait of Amish entrepreneurs that respectfully bridges…
Social Media Engagement: Building Authentic Connections with Your Audience
Social media engagement is the cornerstone of building lasting relationships with your audience. Through my experience in social media management, I’ve learned that engagement is as much about listening as it is about posting. This guide will show you how to create meaningful interactions that transform followers into brand advocates. Need a social media content…
Social Media Content Creation: A Platform-by-Platform Guide
Need a social media content marketing strategist, copywriter, or strategist? Email me! Creating effective social media content requires understanding each platform’s unique characteristics and audience expectations. What works on Instagram might fall flat on LinkedIn, and content that soars on TikTok could be inappropriate for Facebook. This guide will help you navigate the nuances of…
Social Media Marketing Strategy Guide: Building an Effective Presence
A well-planned social media marketing strategy isn’t just an option—it’s essential for business success. My approach to social media is as much about listening as it is about writing. Without a clear strategy, social media marketing is like throwing together unmeasured ingredients and expecting a delicious meal. This guide will walk you through creating and…
Social Media Marketing Guide: Expert Strategy, Content & Engagement Tips
Need a social media strategist, copywriter, or content manager? Hit me up! My approach to social media is as much about listening as it is about writing. Knowing your audience—who you’re actually speaking to—is the first and most crucial part of creating good social media. While researching your target demographic is helpful, even more valuable…
Mindfulness: A Professional Guide to Present-Moment Living
When one CEO stepped into her role at a rapidly growing tech company, she brought with her an unexpected tool: a decade-long mindfulness practice. Facing intense pressure, constant decision-making demands, and the need to lead a diverse team through complex challenges, she found that her mindfulness training provided more than personal calm—it offered a framework…
The Complete Guide to Experiential Marketing: Definition, Benefits, and Strategy
Ever notice how some brands just seem to “get” their customers on a deeper level? That’s often because they’ve mastered the art of experiential marketing – a powerful strategy that goes beyond traditional advertising to create genuine connections with their audience. Part 1: Understanding Experiential Marketing What is Experiential Marketing? Think of experiential marketing as…
Influencer Marketing in 2025: The Complete Guide to Modern Creator Partnerships
The landscape of digital marketing has evolved dramatically, and at its heart lies the powerhouse of influencer marketing. No longer just a buzzword, this strategy has become a cornerstone of modern marketing, with the global market projected to reach $32.55 billion in 2025. But here’s the thing – it’s not just about throwing money at…
SaaS Content Writing 101: Strategy & Best Practices Guide
A Guide to SaaS Content Writing: Connecting with Your Audience Let’s talk about creating content that helps SaaS companies connect with an audience and drive real results. I’ve spent some time in this space, and I’m excited to share everything I’ve learned about what makes SaaS content truly special. Why SaaS Content Writing is Different…
B2B Marketing Strategy Guide 2025: Essential Tips
The B2B Marketing Playbook: From Fundamentals to Advanced Tactics B2B marketing has changed dramatically in recent years, and I’ve seen firsthand how many professional services firms struggle to keep up. After years of working with firms both large and small, I’ve learned that success isn’t about chasing every new trend – it’s about mastering the…
Advocacy & Mental Health Recovery Work
Supporting Mental Health Recovery through SMART Recovery Volunteer Work As a dedicated volunteer with SMART Recovery, I devote approximately 8 hours weekly to supporting individuals on their journey to overcome addictive behaviors and achieve balanced lives. Working within this evidence-informed program, I receive specialized training in cognitive-behavioral approaches, motivational techniques, and crisis intervention strategies. My…
Healthcare Communications: Strategic Writing Approach
Strategic Approaches to Healthcare Communications Consider Dr. Sarah Chen, a leading oncologist who regularly shares groundbreaking research with both colleagues and patients. While her research papers contain sophisticated statistical analyses and complex molecular pathways, her patient education materials transform these same findings into clear, actionable insights that help patients make informed decisions about their care.…
Health Communications Portfolio: Strategic Expertise
My Approach to Health Communications In approaching health and wellness content, I believe in creating a bridge between complex medical knowledge and human experience. My work focuses on transforming intricate health concepts into accessible insights that empower readers to make informed decisions about their well-being. Drawing from extensive experience in health communications, I’ve developed a…
B2B Copywriting
The right B2B content can help your professional services marketing using proven strategies that drive real results. This is an example of a “How to” article, which is very effective in modern B2B marketing. IAQ: How to answer your customers’ air quality questions Trade Talk For homeowners and businesses alike, concerns about indoor air…