The Objective
In the world of home design, modernism is more than just a trend. It’s an event, and it never ends. Every year there’s a celebration of all things modernism, highlighting the newest takes on this old favorite.
To position the brand as an authority in design and renovation, the business sends a team to events like Modernism Week and other interior home design expos around the country every year. They report back with articles and videos and promotional photographs to integrate into forward-looking content to help customers decide what to buy to stay ahead of the trends.
The Process
The brand positioning involves all forms of content, from articles to ads, videos to emails, and, of course, social media coverage.
The Results
It’s hard to argue with results like these:
- The article itself earned 44,770 page views from organic and paid sources.
- Additionally, the related emails had a high open rate and excellent click-thru.
- Organic social media posts resulted in a huge boost in engagement and 15% CTR.
- Paid placements performed even better, with a variable 16 to 20% CTR!
Along with the overall impressions and popularity of the Modernism Week content, the campaign generated a 7.4% return on ad spend.