Projects
So this is my portfolio. I'd give you a grand tour, but you seem perfectly capable. What you'll find: a mix of brand storytelling, content strategy, and AI-driven projects I'm genuinely proud of. Go ahead — click things.
Trend Forecasting Meets Storytelling
Trends & Influences is Ferguson's annual design publication — a multi-million-dollar project where I served as lead copywriter.
I selected the trends, directed the visual storytelling, wrote and assigned the copy, and gave final approval. Print, digital, the whole thing. It's a big, beautiful beast and I loved every minute of it.
Events Marketing: Modernism Week in Palm Springs
This one was fun. My company sponsored Modernism Week in Palm Springs, and I led the content — from the feature article on reimagined desert homes to the campaign copy tying it all together across social, print, and digital. Design, storytelling, and sunshine. What's not to love?
Influencer Profile
Natalie Papier: The Colorful & Eclectic Designs of Home Ec.
Natalie Papier doesn't do beige. As the founder of Home Ec. and lead designer on Magnolia Network's Artfully Designed, she's built a reputation on bold color, eclectic art, and spaces that feel unmistakably personal. Her philosophy? A home should reflect the people in it — full of life, character, and warmth.